CRM data health checks
Make your database more reliable, consistent and useful.
- Duplicate and incomplete record reviews
- Lifecycle stage and lead status checks
- Data quality audits and recommendations
CRM · Data · Audience insight
Make more of the data you already have.
I help organisations understand their audiences, get more from their CRM and build smarter, more effective marketing journeys.
How I can help
Practical expertise, grounded in your data.
From improving the quality of your CRM data to understanding what your audiences need, I turn marketing information into clear next steps.
Audience insight & segmentation
Understand who's engaging, what makes audiences different and where opportunities lie.
- Customer and supporter analysis
- One-off versus repeat engagement
- Audience segments and targeting recommendations
Email marketing & automation
Help the right message reach the right people at the right time.
- Targeted campaign planning
- Automated welcome and re-engagement journeys
- List building and audience management
Marketing reporting & insight
See what's working and make more confident decisions about what to do next.
- Campaign performance analysis
- Dashboards and data visualisation
- Conversion, engagement and retention insight
Insight that leads to action.
Good marketing isn't just about sending more emails or collecting more data. It's about understanding people, asking the right questions and using what you learn to make better decisions.
I combine analytical thinking with practical marketing experience to help you focus your efforts where they can make the biggest difference.
HubSpotMicrosoft DynamicsAudience segmentationData analysisCustomer journeys
10+ years
Marketing experience across purpose-driven organisations, programmes and higher education.
A little about me
Hi, I'm Amy.
I'm a marketing professional who enjoys getting beneath the surface of the data, finding patterns and opportunities, and turning insights into practical improvements.
My experience spans CRM, audience segmentation, conversion marketing, automated communications and performance analysis. I've worked with HubSpot and Microsoft Dynamics, helping organisations better understand their audiences and improve how they communicate with them.
I know smaller teams often have plenty of data and ideas but limited time to make the most of them. I offer flexible, hands-on support tailored to your needs — whether that's a focused project or ongoing help.
Start a conversation
What could your data tell you?
If your CRM needs attention, your audience feels hard to understand or you'd like to make more of your marketing, I'd love to hear what you're working on.